Quebec clinics — physiotherapy, chiropractic, medical aesthetics, dentistry, psychology — are discovering TikTok as an acquisition channel. In 2026, TikTok has over 10 million active users in Canada, with a significant share in Quebec. Patients aged 25 to 45 search for health answers there before booking appointments.
The key isn't generic viral content, but education: explaining a treatment, demystifying a procedure, answering common questions. Short format (30 to 60 seconds) fits these micro-educational pieces perfectly — provided you respect your professional order's ethical rules.
What clinics can publish legally
Each professional order in Quebec has its own advertising rules. Generally, you can share general educational information, testimonials with written consent, and behind-the-scenes of your practice — without guaranteeing results or directly comparing competitors.
Video clipping transforms your webinars, filmed FAQs, or internal podcasts into TikTok-ready clips. Instead of filming 5 clips per week, you record one long-form piece monthly and an agency extracts 12 to 24 subtitled clips. Packages from $1,200/month at Rovex Agency in Montreal.
Content strategy for clinics
Top-performing formats for Quebec clinics: "3 signs you should consult," "Myth vs reality about [treatment]," "What happens at your first visit," and "FAQ in 60 seconds." Each clip should end with a clear call to action: book an appointment, visit the site, or follow for more content.
Publish 3 to 5 clips per week on TikTok and repost on Instagram Reels to maximize reach without double effort. With a Growth plan ($2,400/month, 24 clips), you cover TikTok, Instagram, and YouTube Shorts with agency-managed publishing.